alligator king packaging
Create new branding/package series for a line of food products. Visually articulate the specific design attributes of the brand and create an interrelated design solution, connecting the design to a brand family/series.
Alligator King is a New Orleans-based specialty retailer founded in 1991, celebrating the culture, history, and fascination of American alligators through unique merchandise, collectibles, and souvenirs. The alligator represents strength, resilience, heritage, and adventure. The brand’s symbolic attributes are bold, playful, and authentic. The original brand was old and outdated, this redesign keeps the bold playfulness of the brand while pulling it into the modern era.